Always Be Closing… and Recruiting

by The Red Recruiter on February 5, 2010

“The good news is – you’re fired. The bad news is – you’ve got, all of you’ve got just one week to regain your jobs starting with tonight.” – Alec Baldwin in Glengarry Glen Ross

Wouldn’t that be a fun and interesting way to start off your work week!?!

What if, starting today, you had one week to make it or break it?

Would you buckle under the pressure, or could you make it work?

Working on the agency-side of recruiting for most of my career, I learned very quickly that pressure was something to get comfortable with.

Did I always enjoy the pressure?  Nope.  Did it make me plan and prepare more for the times when I would need to perform under pressure?  HELL YES!!!

The concept of ABC – “Always Be Closing – was something that a past boss introduced me to.

While he loved to give the Alec Baldwin speech (language) in jest… the message he was trying to convey was that in order to perform when things got tough, we would have to develop a recruitment strategy that we could deploy at any given moment.

That strategy, in my practice and as he taught, was “Always Be Recruiting”.

Always Be Recruiting

Recruiting, in many scenarios, offers us the ability to plan relationships for the future.  While it sometimes seems easier (and cheaper) to maintain a reactive stance – we run a much higher amount of risk by not having built our pipelines in advance.

The tendency to take the reactive route is further reinforced by high unemployment markets because it’s so easy to gather interested candidates.  Post ad, review candidates, interview potentials, hire… wash, rinse, repeat.  Sound familiar?

The problems start when the market turns the corner.  Suddenly, that endless pool of candidates starts to dwindle and they begin to get picky with which jobs they express interest in.  We sit back confused and start to evaluate our methods… “What the heck is going on?”

To amplify our concerns, turnover starts to occur internally… Why?  Well, probably because we went about hiring a number of highly qualified individuals in the down season and paid them less than they were worth – that was dumb!  Lesson learned (probably not) but, lesson learned ;-)

So then… this leads me to “Always Be Recruiting”

Your biggest opportunity in recruiting comes when you don’t need the people that you are going to hire in the future.  No, I’m not suggesting that you purchase a crystal ball to figure out your talent needs… but, I am suggesting that you consider potential needs for the future.

Think of it like a matrix…

If you would normally hire X, Y and Z skill sets – have you developed a bench of talent that you can pull on when hiring season ramps back up?  Are you continuing to recruit even though you don’t need the people right now?

Here is an example of what my old boss had his offices do:

  1. Define the top 6 skill sets that the team would target.
  2. Figure out where those pools of talent exist (Job Boards, Social Networking Sites, Forums, Etc…).
  3. Develop a grouping of at least 6 deep on each one of your 6 skill sets… 6 x 6 = 36 Active Candidates
  4. Constantly stay in touch with those 36 people (Emails, Calls, Newsletters, Etc…)

How ABR Changes Your Approach

You may have just finished reading this and are saying to yourself, “Of course, that’s easy… and common sense.”  I hope you are.

Fact of the matter is, most recruiters never take the time to stay disciplined with this sort of pattern.  While the agency side of recruiting (especially staffing) demands preparedness on short notice, I’ve rarely seen this approach taken on the corporate end of things.

Staying on top of your skill sets and in touch with potential hires for your organization can decrease your time-to-fill, improve the quality of hire and save you money on your car insurance (okay, not the last one – unless of course you are less stressed out due to the new process and drive your vehicle with fewer emotional distractions… in which case, yes, it could save you money in the long run). ;-)

Think about it and consider starting out by choosing 1-2 skill sets.  Can you build an available pool of talent that you can connect with on very short notice?

Can you build interest in your organization based on the future… not just the present?

Given a week… “just one week”… could you pull off the impossible recruiting request?  Just think about it…

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How to get started with social media as a recruiter

by The Red Recruiter on February 1, 2010

I recently received an email from a recruiter who is just getting started out with the joys of social media.

One piece of the email went like this:

“… I feel and know I am lacking in the knowledge of social network recruiting.  I have been getting up to speed with a number of blogs, but am intrigued about what some people are writing about Twitter.  I have not explored this option yet.”

Further:

“Honestly, I would love to get some training, but I am just starting back into this and am concerned about start up costs, which is why I have been scouring the internet looking for information.”

Jumping Into Social Media As A Recruiter

There is no way, shape or form that I could provide a comprehensive list of what to study/research if you are just getting started in this realm.  But, I think that there are a few good things to review if you are considering this route. ;-)

Here is my response to the recruiter:

“Sounds like you have a vision for what you’d like to do next!  That’s great!

Over the past year, I’ve been engaged in speaking and training around the topic of social media in recruiting, HR and employment branding.  My sources for learning have ranged from studying like a mad-man to making mistakes along the way.

One source you may find useful is Mashable.  Check out this resource section on Twitter specifically:

http://mashable.com/guidebook/twitter/

As social media applies to our specific business, it’s still a work in progress.  In fact, ROI conversations are now becoming central to the topic.

The other activity I would recommend for your learning process is to attend a conference by Chris Brogan – he knows his stuff!  Here is a link to the conferences that he puts on… It will be a ton of information, but well worth it!

http://inboundmarketingsummit.com/

You may want to consider following his blog too!

http://chrisbrogan.com

In terms of an approach, I would start by creating a blog where you want to share information about your skill set focus – become a thought leader on the topic and produce helpful posts for your potential candidates.  To experiment with blogging, you can always get a free site at http://wordpress.com – just to get familiar with how things work.  Eventually, and especially for your business, you will want to develop a self-hosted site.

From there, you build a presence online (Twitter, Facebook, LinkedIn and YouTube) that compliments your material… All the while making sure that you maintain your authentic voice.  Be yourself and have fun! ;-)

Feel free to let me know if you have any questions!

Looking forward,
Michael Long
The Red Recruiter”

We Should Make A List!

This question and the answer I provided makes me feel like we should create a list for recruiters who are just getting started.  And NOT a paid list… just a general reference section designed for recruiters who need a hand.

With the thousands of resources available, it must be incredibly confusing for someone just getting started.

Sounds like a project to add to the list!

What other sources would you recommend for recruiters who are just getting started?

What’s your favorite tool thus far?

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Family Tradition Meets Social Media

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Grateful for 2009

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Smores And Sales

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Miracle on I-10

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If you’ve never seen a car flip, it’s quite a sight… especially when it’s not happening [...]

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10 Things Santa Can Teach Us About Recruiting

December 25, 2009 Recruiting

Besides the fact that he flies around the world in one night, scales ice-covered rooftops in the dark and runs a very successful toy factory… Santa Clause has tons to offer for those of us in the recruiting trade!
So, what can we learn from this man of mystery… this red coat wearing globe trotter?
10 Things [...]

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Generational Jousting

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Earlier today, during my daily digestion of social media, I landed on a blog post written in May 2008.  The article, 10 Ways Generation Y Will Change the Workforce, was interesting, but more interesting were the 63 comments that followed.  It sparked my interest in all generations and their stereotypes, not just Gen Y.
Name that [...]

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